Ecotrace TraceTalks

Conversations shaping the future of traceability and industrial intelligence.

Executives, experts, and industry leaders discussing the challenges, trends, and transformations impacting the global supply chain.

Episodes

Conversations with those transforming the industry.

Real-world experiences, business decisions, and technology applied by those who live the operation.
Episode #1
01 Eco AI Poultry

Hugo Bongiorno

Guibon Foods / Avenorte Group

A conversation about innovation, the poultry industry, and the impact of Artificial Intelligence within industrial plants, showing how data can generate greater control, quality, and operational predictability.

HB
Hugo Bongiorno Director at Avenorte Group / Guibon Foods, President of Unifrango S/A and board member of ABPA.
Industrial AI Poultry Farming Innovation Quality Poultry Industry
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Episode #2
02 Trace Beef

Alan Gutierrez

SulBeef / Frigosul

A conversation about end-to-end traceability, QR Codes on packaging, Artificial Intelligence applications in the beef industry, and the future of the global animal protein market.

AG
Alan Gutierrez Marketing and R&D Manager at SulBeef (Frigosul).
Traceability Blockchain Industrial AI Beef Protein International Market Consumer
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Episode #3
03 Brand & Market

Cris Rabaioli

A conversation about building meat brands, market positioning, and the strategic role of traceability in creating value and accessing new markets.

CR
Cris Rabaioli Specialist in brand building, positioning, and the animal protein market.
Brand Traceability Market Positioning Animal Protein
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Upcoming Conversations

Follow those who are transforming the market. TraceTalks brings together leaders and experts to discuss the topics shaping the global market.

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